Word: knowingly
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Good luck. Corporate-name changes have a mixed history. Some adjustments seem logical, like when a company wants to dissociate itself with a negative trait. For example, Philip Morris switched to Altria in 2003 (of course, by now most people know that Altria is associated with cigarettes). Accenture was fortunate. In 2001, the company changed its name from Andersen Consulting right before the word Andersen, as in Arthur Andersen, became synonymous with cooking the books. Now when you think Accenture, you think Tiger Woods scandal. (Guess they're not so lucky after...
Comcast doesn't seem to need a rebranding. Fueled by higher Internet and phone revenue and a onetime tax gain, company earnings more than doubled, to $955 million, in the fourth quarter. "Here's one thing we do know," says Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "Comcast is going to spend a huge amount of money to get that brand to mean what it wants it to mean." Here's another thing we know. Shareholders should be asking...
...work will outlast his life, which ended last week. In order to commemorate such an important figure in 20th century literary history—and one of our favorite writers from our own angsty adolescence—we solicited the help of several faculty members and students who know his work well...
...Handmer. "It's supported by history but new building styles, building locations [close to the bush], reliance on fire agencies and perhaps increased fire weather risk, make effective implementation very difficult. There's no point staying and defending a house that has little chance of surviving ... [Communities] need to know what to do, and where to go when their plans fail...
...struggling to keep his house. "The company I worked for for 18 years went bankrupt," he says. His colleague, Alonzo Chavez, 34, worked for the same contractor and then took a job in a burrito factory at minimum wage. Both non-union men, hands gray with concrete dust, know this job will only last another two months. "This year looks rough," says Marquez as he sits in the cab of his blue GMC pickup truck...