Word: known
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Dates: during 1960-1969
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Admen and packagers, of course, are not the only euphemizers. Almost any way of earning a salary above the level of ditchdigging is known as a profession rather than a job. Janitors for several years have been elevated by image-conscious unions to the status of "custodians"; nowadays, a teen-age rock guitarist with three chords to his credit can class himself with Horowitz as a "recording artist." Cadillac dealers refer to autos as "preowned" rather than "secondhand." Government researchers concerned with old people call them "senior citizens." Ads for bank credit cards and department stores refer to "convenient terms...
...Little known last spring even among blacks, Austin was not the first choice of the city's black politicians. They sought William Patrick Jr., president of New Detroit, the community organization created to revive the city after the riots. Patrick would not run, so Austin became the black hope. The odds against his beating Gribbs in November are high. In the primary, Austin polled only 9% of the white vote. Detroit's population is about 40% Negro, but only an estimated 25% of the city's eligible voters are black. Gribbs will attract not only white moderates...
...names. Thus there is "facial-quality tissue" that is not intended for use on faces, and "rinses" or "tints" for women who might be unsettled to think they dye their hair. In the world of deodorants, people never sweat or smell; they simply "offend." False teeth sound truer when known as "dentures...
...unsung delights of freshmen week is a wonderful little non-event known as tea with the Pusses. In one valiant effort, Nate and the missus open up their Quincy Street home and you, as a new member of the class of 73, get to queue up and shake their hand before retiring to the punch bowl where a bunch of Episcopal chaplains try to trap you into conversation. It's about the only occasion on which you're apt to find most of your classmates wearing dark, two-piece suits. Personally, I don't remember what the Puse said...
...most part, freshmen tend to concentrate on the junior college girls that Boston seems to soak up like a thirsty, sanitary napkin. Many of these girls, needless to say, are not known for being intellectually topheavy. But, if one's just looking for a little something to help him keep in practice, the i. c. girl is always there on a Saturday night...