Word: known
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Dates: during 1960-1969
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...Bank and other international banks the U.N. shook up the Mekong management two months ago in a way intended to heighten its appeal to Western capitalists and Asian Communists alike. Dr. C. Hart Schaaf, 57, an outspoken and visionary Indiana professor who in ten years as chief executive became known as "Mr. Mekong," was reassigned to Ceylon. U.N. executives felt that the chief should be non-American, particularly if the project is ultimately to draw the support of North Viet Nam. They selected Switzerland's Victor H. Umbricht, head of CIBA Ltd., the drug manufacturer...
...sold in pastel packaging from cosmetics counters instead of drug shelves. It was introduced nationally in August, and sales in the first two months climbed to $250,000-a total that would please any marketer of a new drug or cosmetic. It has had little trouble moving into better-known stores, including San Francisco's I. Magnin, Washington's Woodward & Lothrop and Brooklyn's Abraham & Straus. Philadelphia's Strawbridge & Clothier declined to advertise the product publicly but included 75,000 brochures for the item in the monthly statements that it mails to customers...
...folk tales, the power that changes a frog to a prince is called magic. In life, it is known as nostalgia. Wrapped in it, a newspaper becomes an illuminated manuscript, a vulgar city is transformed into El Dorado. Ben Hecht, once one of the highest-paid scenarists in Hollywood, had a nostalgia factory for a brain; what went in as the apprenticeship of a yellow journalist emerged as gilded celebrations of innocence...
Eventually the idea of sexual restraint became an important element in that brocaded bag of tricks known as courtly love. But it took the cleverness of Baldassare Castiglione, a 16th century popularizer of Platonic love treatises, to humanize the conceit for sophisticated courtiers. In The Book of the Courtier (1528), Castiglione distinguished between sensual love and what he called rational love. Rational love, he said, puts greater emphasis on the senses of sight and hearing. He argued that as conduits for soul mergers, the eyes and ears are superior to the mouth, which responds to the inflammatory sense of touch...
While Lombardi was lashing them on, the Green Bay dogs had their day every Sunday. Under Lombardi's iron rule, they terrorized the National Football League for eight years. No more, for this year Mr. Lombardi, as he is known to his players, went to Washington to apply his whip to the mor-bund Redskins...