Word: knuckler
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Dates: during 2000-2009
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...show, of course, can remain a hit forever. But like a veteran fastball pitcher who extends his career by developing a knuckler, an aging series can prolong its life with a bit of timely tinkering. Some past hits, like M * A * S * H and All in the Family (which evolved into Archie Bunker's Place), stayed popular for years despite cast and format changes. On the other hand, "high concept" shows, which rely mainly on gimmicks or stunts (Mork and Mindy, for instance), seem to lose their appeal suddenly and irrevocably. The whole process may be accelerating, says Don Bellisario...