Word: knudsen
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...largest division is the most competitive of all. Though its sales are already greater than those of the entire Ford Motor Co., Chevrolet has prepared for 1964 a whole new line of intermediate models in an effort to win even more sales. Last week Chevrolet General Manager Semon ("Bunky") Knudsen showed to the press the auto that is expected to do the job: the new Chevelle. Impressed by its clean and handsome styling, Detroit's normally undemonstrative auto reporters broke into spontaneous applause...
...applause could come back to haunt Bunky Knudsen. The Chevelle is a product of cross-fertilization within G.M.'s hotly competitive divisions: its wide grille resembles a '63 Oldsmobile F-85, its gracefully curved fenders and trim roof Pontiac's high-priced Grand Prix; the main contribution of Chevrolet designers is a squared rear deck and a taillight arrangement split by a chrome strip. But the Chevelle is wedged in between the compact Chevy II and the standard Chevrolet, and is so attractive a rival that it may steal some sales from both. It will come...
...market. Says Los Angeles Oldsmobile Salesman Ed Sarafian: "Nobody asks how many miles to the gallon any more." The buyers are also showing a price-swelling preference for such extras as air conditioning and adjustable steering wheels. "People want luxury cars, not basic transportation," says Chevrolet Chief Semon Knudsen, who recently reported that only three of Chevy's 6,800 dealers failed to make money last year. So far this year, more than half of Chevy's sales are top-of-the-line Impalas (average price delivered: $2,850), and almost half of Cadillac's buyers...
...twelve-cylinder excitement in the voices of Detroit's automakers was un mistakable. American Motors President Roy Abernethy predicted "a whale of a good quarter." Visiting Washington, D.C., G.M. Vice President and Chevrolet General Manager Semon E. Knudsen described sales so far in 1963 as nothing less than "a boom." predicted that the year would turn out to be Chevy's greatest. In Los Angeles, Ford Vice President Lee A. Iacocca anticipated that the boom would last not one year but five, heralded the beginning of "one of the most exciting eras in the history of the automobile...
Married. David John McDonald Jr., 23, student playwright at the Yale School of Drama and son of the president of the United Steelworkers of America; and Marilyn Marie Knudsen, 23, a fellow Yale drama student ; in Manhattan...