Word: ko
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...stretch over decades. Apple wasn't much of a brand until it introduced the iPod in 2001, but the firm was around for a long time before then. RIMM and the Blackberry are young in the brand Hall of Fame, a group that is dominated by Coca-Cola (KO), IBM (IBM), Microsoft (MSFT), and GE (GE). Interbrand, the Rolls Royce of global brand research, has Apple and Blackberry on its list of the 100 Most Valuable Brands. The list is not infallible; it includes Xerox (XRX), which should have left for "brand heaven" a long time...
...last time the Harvard women’s tennis team took the Ivy League title in 2006, captain Laura Peterzan and fellow senior Beier Ko were enjoying their first spring in Cambridge. Three years later, the team leaders showed their championship experience, going undefeated in singles and doubles to give the Crimson a share of its 18th Ivy crown...
...Harvard (13-8, 6-1 Ivy League) dispatched Dartmouth (7-11, 2-5) in convincing fashion with a 6-1 victory yesterday afternoon in the Murr Tennis Center, sealing the contest after only four singles matches. Following a doubles win and easy victories from Ko and Peterzan in the top two singles spots, the Crimson watched as sophomore Agnes Sibilski forced her opponent into an errant forehand, clinching her three set match and the team contest with an emphatic fistpump...
...showed more enthusiasm than Ko, who was the first player to greet Sibilski after her triumph. The squad’s top player recognized the special opportunity to bookend her career with league championships, particularly in her final home match...
...title on senior day makes [winning the championship] even better,” Ko said. “To end on a win our first and last year, that’s a pretty good feeling...