Word: kobe
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...winning the French Open, James Blake and a group of fellow pros watched on a television in the players' lounge at the Aegon Championships at The Queen's Club in London, a warm-up event to Wimbledon. It's hard to imagine NBA stars congregating to cheer on Kobe Bryant, or pro golfers arranging to watch a Tiger Woods play-off, but for Blake and his mates there was no question where their allegiance lay. "We wanted to see Roger make history," Blake says...
...what people are saying right now, the in-the-moment conversation that industry pioneer John Battelle calls the "super fresh" Web. Even in its toddlerhood, Twitter is a more efficient supplier of the super-fresh Web than Google. If you're looking for interesting articles or sites devoted to Kobe Bryant, you search Google. If you're looking for interesting comments from your extended social network about the three-pointer Kobe just made 30 seconds ago, you go to Twitter...
...choice for China's urban youth. More than 50 Chinese TV stations carry NBA games, and viewership in China topped 1 billion last season, according to the NBA. Dozens of magazines are dedicated to covering U.S. hoops, following the exploits of the Little Emperor, the Little Flying Warrior (Kobe Bryant), Stone Buddha (Tim Duncan) and German Racecar (Dirk Nowitzki). (Watch TIME's video "A Free Lesson With: Kobe Bryant...
...shows that swine flu can infiltrate safety nets there and elsewhere, lingering beneath the radar of health monitors. Government officials are still unsure of how the virus reached Osaka and Hyogo, or how long it has been circulating in the region's highly populated urban centers of Osaka and Kobe. In addition to schools, movie theaters in the outbreak-hit prefectures were advised to close today, and Tokyo has blocked its own educational institutions from visiting the areas on field trips. "We must be prepared for a further expansion [of the virus]," says Toru Hashimoto, Osaka's governor...
...just imagine all those people at home watching TV and yelling, "Kobe, why didn't you take that shot?!" But he made that decision very consciously. [Laughs] That's why they're at home watching TV and Kobe is the MVP of the league...