Word: kobler
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Dates: during 1928-1928
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...page. Its contents are entirely lurid: huge pictures and meaningless text about the scandals of Europe's lesser nobility, dinosaurs, spooks, freaks of science, etc. Eleven years ago, Publisher Hearst, despairing of selling advertising in such a thing, offered to give one Albert J. Kobler a big commission for every advertisement sold. From this commission, Salesman Kobler soon derived a five and then a six figure income. Last week, over the signature of Mr. Kobler, a curious full-page advertisement appeared in New York newspapers. It read, in part...
...Rome-builder Kobler? He is nearly 52 years old and has never been a newspaper reporter. He dresses smartly, carries a malacca stick, and speaks in a Milt Gross accent. He lives in one of the largest apartments on Park Avenue, Manhattan. Once, his charming wife expressed a fancy for square jewels; he bought for her an emerald both square and huge. Typical of him is the fact that when he first asked Mr. Hearst for the American Weekly advertising job he pulled out a fist-full of advertising contracts already signed and at a higher rate...
...Kobler's new "argosy of dreams" is the New York Daily Mirror. This was the Hearst tabloid, although it has been temporarily "owned" by U. S. Ambassador to Peru Alexander Pollock Moore...
...circulation of the Mirror is some 400,000. Recently it has been the least sensational of the three New York tabloids. Mr. Kobler plans no immediate editorial changes. Walter Howey will continue as editor...