Word: koch
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This approach attracted enough campaign revenue for Koch to hire Political Consultant David Garth, the artful image maker who had helped a flock of long shots win office. In Garth's TV commercials, which became increasingly important as time went on, Koch came on as Mr. Competence. Still, Koch remained back in the pack of seven. Mario Cuomo's belated entry, with strong backing from Governor Hugh Carey, attracted the support and campaign contributions of many mayor makers searching for a new-look liberal...
...initial free-for-all primary on Sept. 8, Koch startled the experts by finishing ahead of Cuomo, taking 20% of the vote to his opponent's 19%. As the two surviving rivals started their sprint to the runoff, debating 14 times in eleven days, Koch maintained his poise while Cuomo-normally a stylish and thoughtful politician-began to turn testy before the voters. Cuomo also had trouble, as he later frankly admitted, setting forth his own clear-cut positions that differed from Koch...
...winning the nomination, Koch carried four of the city's five boroughs, including Cuomo's home county of Queens. Among ethnic blocs, only white Catholics voted heavily for Cuomo, an Italian American. Jews went overwhelmingly for Koch, who also won a majority of the black and Hispanic districts. Cuomo vowed to fight on as the Liberal Party nominee, but supporters, including Carey, began to defect, taking campaign dollars with them. The G.O.P. candidate, State Senator Roy Goodman, has only a small base of support in a city where Democrats outnumber the Republicans...
Even when his chances seemed nil as he pursued the nomination, Koch displayed a remarkably cool self-assurance. "It has always been that way," says his older brother Harold. "Ed always had a very firm sense of who he was and what he could...
...Koch is typical of many New Yorkers reared in the urban equivalent of the log cabin. His parents were Polish Jewish immigrants who lived in The Bronx when the two boys and their kid sister Pat were small. After the father's modest fur business failed during the Depression, the family operated a cloakroom concession in a Newark catering hall...