Word: kochhar
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...privately told at least one industry insider that they preferred Tata over rival bids from private equity firms because Tata understands the heritage of Jag and the motoring culture that produced it. "Buying this kind of thing builds a kind of permanent bridge between us," says Lt. Gen. M.R. Kochhar, president of the Delhi Gymkhana Club, a repository of colonial-era rules and British class-system etiquette in the heart of the Indian capital. "Both of us love the products, or at least the history of the products...
...involved British firms (Tata Motors' parent company, alone, has bought tea makers Tetley and steel giant Corus) and that's likely to continue, not only because Britain is a vibrant, open economy but because the shared history does count for something. "More than 200 years we were together," says Kochhar. "And any people who speak the same language have an understanding. Irrespective of the kind of things that happened in our past we owe a lot to Britain. And now that it's our turn in the sun of course we look at British things in a desirable...
...deputy chairman of the Planning Commission and a cluster of top Indian chief executives. An organization called the India Brand Equity Foundation left pashminas in the hotel rooms of all attendees and distributed Apple iPod Shuffles with prerecorded Indian pop music to a select few. Chefs including Atul Kochhar, the first Indian to receive a Michelin star, flew in to prepare meals. The message was clear: India is in. And less explicitly: it's time for the world's decision makers to stop obsessing about China and take a closer look at the other emerging Asian economic heavyweight. The strategy...
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