Word: kodacolor
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...single-lens reflex camera, as Ektar is currently available in just two speeds: very slow (ISO 25) and very fast (ISO 1000). Clarity will not come cheap: Ektar 25 is expected to cost about $6 for a 24-exposure roll, compared with $4 for Kodak's most popular film, Kodacolor Gold...
When the pictures came out, they didn't look like me. They were pictures of another girl, sprawled in Kodacolor with a come-and-get-me smile, and when I looked at them, I saw myself the way people look at centerfolds, checking out the merchandise. It was scary...
Though both books use their respective red objects as gimmicks to tie the photographs together, the snapshots and the snapshooters hail from widely divergent areas of the KodaColor World. Duncan specializes in dance photography, that magic art of dissimulation that turns aging Nuryevs into air-bound youths, or transforms a Natalia Markarova into a Natassia Kinski. These f-stop Michaelangelos glory in sweat, stretches, and lots of straining muscle, and a big hunk of Duncan's photos are devoted to lesser known celebs for the sake of their better built bodies...
...that it is 2½ times as sensitive to light as any other color print film now on the market. (ISO is a new international film-speed measuring standard, whose ratings are similar to the previously used American one, ASA.) The company's most popular color print film, Kodacolor II, has a rating of 100. Kodak and several rivals, including Europe's Agfa-Gevaert Group, the Japanese Fuji Photo Film Co. and Minnesota's 3M Co., produce less popular, and more expensive, print films with 400 ratings...
Kodak has not yet announced the retail price for its new film, which will go on sale some time in 1983. But most industry experts expect a strong demand for the product even if it costs 25% more than Kodacolor 400, which retails for $3.50 per 24-shot roll...