Word: kodacolor
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Dates: during 1940-1949
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...pioneered and introduced the first black and white roll film in 1889-" With this demure panchromatic blush Eastman Kodak Co. last week announced a new, simple film with which any dub shutter-snapper can obtain full color prints instead of black-&-whites from his negatives. The new film (called "Kodacolor") differs from former color films in that it makes a transparent negative from which prints can easily be made on paper.* As a negative, not only are its light-&-shade effects reversed but its colors appear complementary to those of nature...