Word: kodacolor
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Until last week, the millions of amateur photographers who use Eastman Kodak Co.'s Kodachrome and Kodacolor films had no choice about where to have their films developed. They always had to send them to one of nine Eastman Kodak processing plants. Many a photographer complained about the time it took. Independent photo-finishing firms also objected to being frozen out of Eastman's big color-processing business...
...pioneered and introduced the first black and white roll film in 1889-" With this demure panchromatic blush Eastman Kodak Co. last week announced a new, simple film with which any dub shutter-snapper can obtain full color prints instead of black-&-whites from his negatives. The new film (called "Kodacolor") differs from former color films in that it makes a transparent negative from which prints can easily be made on paper.* As a negative, not only are its light-&-shade effects reversed but its colors appear complementary to those of nature...
...Eastman system (Kodacolor), exploited a month ago with appropriate ado (TIME, Aug. 6), uses a corrugated film. When projected upon a screen the pictures are excellent. But the screen may not be larger than 16½ by 22 in. If larger, the images show the corrugations of the film. And no copies of the film can be made...
...Osborn, Michael I. Pupin, General John J. Pershing, Owen D. Young and many another bigwig-at his home in Rochester, N. Y., last week. He showed them some motion pictures in color. He told them how simple the process was. Years of complicated experiments have gone into developing the Kodacolor film, minutes of mechanical adjustment are enough to operate it. Color photography is still imperfect; not all the primary colors can be made to go into the eye of a camera and come out lifelike but such as it is, it now comes within the scope of all who have...