Word: kodak
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Dates: during 1960-1969
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Instant Loading. The marks of the new, simplified camera are easy-loading, built in automated accessories and price tags around $60. In the past, fingers fumbled to thread film along sprockets and through take-up spools. To remedy the situation, Kodak two years ago brought out its line of Instamatic cameras that featured instant-loading Kodak cartridges in a new size, slightly smaller than the traditional 35 mm. Slip the cartridge into the camera and presto-you are ready to shoot. Not to be outdone, West Germany's Agfa came up with Rapid cartridges, which use the regular...
Taking the picture itself is all but foolproof. Upon being loaded, both the Kodak and Rapid cassettes automatically adjust the camera for the speed-rating of the film being used. From there, automatic electric eyes take over, set optimum combination of shutter speed and lens opening for the amount of light. If there is not enough light, pointers pop into the view finder to tell the photographer to keep his shutter closed. Instead of bulky flash attachments, most of the new automated cameras have miniature, built-in flash units that disappear when...
...movie cameras has dropped more than 60%, and the 16-mm. cameras have all but faded from the picture alto gether. One reason was that the cameras and projectors were simply too difficult to operate. As a result, the general run of home movies were bombs. Explained a Kodak survey in 1963: "Home movies create a situation in which one can fail. No man likes to appear a failure to his wife or children...
Christmas is usually a time of happiness and joy, but for the Harvard basketball team this Christmas vacation turned into a time of real heartbreak as the varsity dropped both its games in the Kodak College Classic at Rochester...
...vicinity of Rochester, N.Y., over vacation, you can drop by the Palestra and watch the Harvard basketball team play in the Kodak College Classic...