Word: kodak
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Dates: during 1960-1969
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...peptic ulcer; in Manhattan. An aloof man of utmost rectitude, Resor opened Thompson's Cincinnati office in 1980s and eight years later bought the firm from its namesake; shunning the flashy sell, his agency turned out solid, convincing ads for such blue-chip clients as Ford and Eastman Kodak, thrived on scientific surveys and the negative commandments-no whisky ads, no relatives on the payroll...
...Million Cancellation. There has been more coming than going. Already in the foundation stage are the buildings of the Bell System, Du Pont. Eastman Kodak, Electric Power & Light. Ford. Festival of Gas, IBM, General Motors, Sinclair Oil, Travelers Insurance, and the heliport. The international exhibitors are somewhat farther behind; 65 foreign exhibitors have declared their "intent" to be present. Of these, at least 35 have signed up for specific space, 17 have submitted designs. and two - Hong Kong and Vatican City* - have started test borings. Altogether, 83% of international area space has been allocated, 71% of the industrial area...
...creative side of advertising but in meticulously efficient administration of his sprawling organization. Like Strouse, who wears a toothbrush mustache and half-rimmed glasses, Thompson exudes an air of solid dependability. It shuns the hard sell to turn out orthodox, convincing ads for such blue-chip clients as Ford, Kodak and Kraft Foods. Strouse became the third chief executive in Thompson's 84-year history in 1960, when he was hurdled over 84 other vice presidents to succeed Stanley Resor, then 81, who had run the agency for 44 years. The self-educated son of a railway clerk, Strouse...
After all of the attention focused on the stock market and the possibility of a recession, first-half earnings reports by U.S. business seemed to add up to a happy surprise. Impressive second-quarter gains were reported last week by many companies, including Hertz, Raytheon, Pepsi-Cola and Eastman Kodak. In a survey of 934 corporations, the First National City Bank of New York found that earnings were 13% better in this year's second quarter than in last year's second quarter, with the food industry up 12%, paper 15%, aerospace 27%, railroads 32%, textiles and autos...
...safe but the name of his product. On the one hand, he desperately wants the public to get in the habit of asking for it by name; on the other, he shudders at the thought of that name becoming the name for anybody else's similar product. Kodak, B.V.D., and Coca-Cola have for generations bared their teeth in courtrooms to protect their names from slipping into the generic limbo where mimeograph and nylon now languish in lower-case ignominy...