Word: kodak
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Dates: during 1980-1989
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...Kodak's instant camera has been a longer-term disappointment. Launched in 1976 to compete with Polaroid, the Kodamatic has made little money for the company. Shipments of instant film and cameras sagged 20% last year below the already low 1982 levels. Wall Street has so soured on Kodak's venture into instant photography that the company's stock jumped 1¼ last September on rumors that it was about to stop making instant cameras...
Increasingly aggressive rivals have also been laying siege to Kodak's markets...
Fuji stung Kodak by outbidding the American company to get the title of official film for the 1984 Summer Olympics in Los Angeles. Kodak struck back by acquiring the right to have its film named the official one for both the Winter Olympics in Sarajevo, Yugoslavia...
summer team. Fuji, meanwhile, has also been winning points for quality and low prices. Says Modern Photography magazine Columnist Martin Hershenson, about Fuji slide film: "It actually beats Kodachrome in color saturation. Kodak used to stand alone in the film area, but it's simply not that way any more...
...Kodak has been responding to tough times partly by paring its payroll. The company laid off more than 3,200 workers last year and began offering incentives for early retirement. Such moves shrank Kodak's worldwide work force by some 7%, to about...