Word: kodak
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Dates: during 1980-1989
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...whose strong suit is prescription products, still smarts from its failure last year to acquire New York City-based Sterling Drug, the maker of Bayer aspirin, Phillips milk of magnesia and other popular over-the-counter brands. Sterling spurned the Hoffmann-La Roche offer and sold out to Eastman Kodak instead. "We wanted primarily to establish ourselves in the American over-the-counter market," recalls Hoffmann-La Roche Chairman Fritz Gerber, 60, whose company gets a third of its sales from U.S. operations based in Nutley, N.J. "It's the biggest pharmaceutical market, and it has a lot of future...
Becky Gaffney got the "Kodak picture" play of the game. Gaffney took the ball next to the goalpost and, with her back turned, shot the ball over her shoulder into...
...attempted to start joint ventures with foreign investors. The Soviets have proved flexible: the original plan, which insisted on majority Soviet ownership, has been revised to accommodate the demands of Western companies. Last Thursday at a Kremlin ceremony, executives of a consortium of six U.S. firms -- including Chevron, Eastman Kodak and Johnson & Johnson -- signed an agreement for as many as 25 joint ventures involving about $10 billion over the next 20 years. Although the agreement specified ways that profits could be taken out of the Soviet Union in hard currency and not just held in worthless rubles, joint ventures still...
...best news of the year," raved a critic in the New York Times. "A showstopper," declared another. The reviews were not for a Broadway hit but for the hottest new product in photography: Kodak's supercrisp Ektar color + film. Not available in the U.S. for another month, the film is so much in demand that American shutterbugs and camera shops are buying rolls from dealers in Europe, where Ektar was introduced last November...
...only with a single-lens reflex camera, as Ektar is currently available in just two speeds: very slow (ISO 25) and very fast (ISO 1000). Clarity will not come cheap: Ektar 25 is expected to cost about $6 for a 24-exposure roll, compared with $4 for Kodak's most popular film, Kodacolor Gold...