Word: kodak
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Dates: during 1980-1989
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...device remained for decades an exotic box, a contraption mostly for adventurers and the wealthy. That changed after 1888, the year George Eastman introduced the inexpensive Kodak. Amateur photography became the new folk art, and fine-art practitioners had to scramble for a way to distinguish themselves from the mobs of snapshooters. Their response was pictorialism, an international style of soft focus, poetic yearnings and darkroom tricks that were beyond the abilities of the untrained. During the pictorialist phase of their careers, Alvin Langdon Coburn in England and Edward Steichen in the U.S. turned away from mere realism toward...
...change in fortune, Polaroid announced last week that it plans to add regular film to its continuing line of instant-camera products. The company, based in Cambridge, Mass., hopes to wrest a fraction of the $7 billion-a-year world market for conventional film from industry leaders Eastman Kodak, which controls 60% of sales, and Fuji Photo Film, with 25%. One giant plus on Polaroid's side is its brand-name recognition. In just two years of testing in Spain and Portugal, Polaroid-labeled 35-mm, 110-mm and 126-mm film captured about 5% of the market...
Picture this: an amateur shutterbug walks into a camera shop with a 35-mm color negative and walks out with a glossy print, cropped to his liking, less than five minutes later. That vision will become reality this summer, when Kodak's Create-A-Print 35-mm Enlargement Center, a do-it-yourself printmaker, appears in U.S. photo shops...
...Kodak last week showed off its invention, which accepts negatives much the way automated tellers digest bank cards. While viewing the film's positive image on a 13-in. color monitor, consumers can crop the photo, zoom in or out and adjust its angle. The quick prints, in 5 by 7, 8 by 10 or 11 by 14 size, are expected to be slightly more expensive than those produced from negatives left at the photo shop...
...committee approached major American and Canadian firms, offering for $2 million and up exclusive rights to use and market the Olympics in their industry as well as special privileges at the Games. So nothing but Coke-owned drinks are available at the Olympic venues or in the athletes' Village. Kodak, the official film, won the right to operate the center that is processing the millions of rolls professional and amateur photographers shoot at the Games. IBM got to provide the computers that officials and athletes are using to check the schedule of events as well as the times and scores...