Word: kodak
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Easily Duplicated. Perhaps the most important difference is that Kodak's process will probably produce high-quality prints that can be easily duplicated through most corner drugstores. Copies of SX-70 prints can be made, but originals must be mailed to the company for reproduction, a process that takes about a week or longer...
From sources inside and outside the company, this description emerges: Kodak will introduce at least two cameras, one priced at about $40, the other possibly ranging up to $180, v. Polaroid's range on its SX-70-type models of from $66 to $179. Both cameras will, like the SX-70, eject a card that in a few minutes turns into a color photo before the viewer's eyes...
...Kodak's is a dry-to-the-touch, litter-free process, unlike earlier "wet" Polaroid systems that produced sticky prints after sensitized paper was peeled off and discarded. The cheaper Kodak model will probably use a thumb-operated lever to set the camera for each new picture. A battery will power the more costly version, but it will be installed in the camera, not in the film pack, as is the case with the SX-70 system. This will increase film shelf life and avoid all the problems Polaroid had with its early SX-70 film packs, whose batteries...
Almost from the moment Land came out with his camera in 1947, there has been speculation that Kodak would sooner or later follow through. Many analysts were convinced the time had come in 1963. Instead, Kodak then brought out its Instamatic line, in the belief that a sizable market still existed for simple, cheap, easily loaded cameras. It was right; film usage by the average amateur more than doubled...
...Kodak at first regarded Land's invention as a toy whose high price ($88 initially) and complexity would deter the average snapshooter. But the camera sold well. In the 1960s, when Polaroid's prices dropped dramatically (as little as $20 for a Swinger), Kodak began cracking on its own process. Says David Eisendrath, a photo consultant for TIME and Modern Photography: "Kodak finally realized what Polaroid knew from the start-that there are people who want to take good pictures, and other people who want to see them as fast as possible. The latter group is much larger...