Word: kodak
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...principal advantage-immediate viewing-is a major asset. Land argues that what the company has to offer its customers is "the realization of an impulse: see it, touch it, have it." Reflecting this, the company's advertisements show informal Polaroid photos of children and family groups. By contrast, Kodak's camera ads emphasize not the subject but the camera itself...
...shirt pocket, they produce remarkably true color prints that are one-third again as large as those processed from the old-style Instamatics, which were more than three times bulkier. The more expensive models automatically control exposure and tell photographers when to use a flash cube. Next week Kodak will turn out the one-millionth new pocket camera, and company chiefs hope to sell 4,000,000 during the first year. So far, they cannot keep up with demand, and there are waiting lists for Instamatics at many stores...
...conversation. Yet he is capable of spellbinding audiences with glimpses into new scientific frontiers. Land is revered by his employees, stockholders and even his competitors to a greater degree than almost any other corporate chief in the U.S. He so greatly personifies his company that top executives at competing Kodak nearly always refer to the Polaroid Corp. as "he" or "him." Says Kodak Vice President Van Phillips: "Someday Edwin Land will be ranked with Thomas Edison and Alexander Graham Bell." He quickly adds: "And George Eastman" (the Kodak founder...
Nobody has watched Polaroid's growth with keener interest than the chiefs of Kodak, the Rochester giant built on George Eastman's first "little black box" in 1888. Kodak has undoubtedly lost ground to Polaroid but is still a mammoth company which had sales last year of $3 billion from photo products, synthetic fibers (Kodel) and chemicals...
Eastman's successors are developing many innovative cameras of their own. Besides producing the new pocket Instamatics, which are expected eventually to outnumber the 60-million old-size units in use, Kodak in the last year has scored an important breakthrough in motion-picture photography. It has brought out two new 8-mm. cameras and a high-speed Ektachrome film that enable photographers to shoot movies indoors with no special lighting. In fact, the cameras produce adequate close-in pictures even when the only lighting is the candle power of a lit-up birthday cake. The bother of setting...