Word: kodak
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...Eastman Kodak Co., casting about for an advertising slogan to sell its product, came up with "You press the button, we do the rest." The slogan worked and, with a little help from the corner druggist, cameras sold. George Eastman's success was a bitter pill for a 24-year-old photographer named Alfred Stieglitz Stieglitz was not selling a competing product; he was coveting recognition for photography, in particular, his photography, as art.
...heart of the issue is a seven-page piece of "philosophy" titled "Thoughts at Departure" by Dr. Maximillian Herzberger, a mathematician recently retired from Kodak. Dr. Herzberger delivers a heavy-handed sermon to explain that materialism is a bad thing, that fame alone is a bad thing, and that the respect of other people is a good thing. Such thoughts hardly fit into a magazine of "contemporary expression." We might tend to agree with them all, but the modern mind requires more than vague homilies...
...words still make it unmistakable where the com petition is. When Avis calls itself No. 2, readers know at once that Hertz is No. 1. "There are only two well-known color films in America," begins General Aniline & Film Corp.'s new ad for Anscochrome, thus immediately identifying Kodak as its chief competitor without actually saying so. Minnesota Mining & Manufacturing Co.'s ad for Dynachrome gets the same result by boasting that its color film produces just as good pictures as "the stuff in the yellow box." Reflected Strength. For such industry leaders as Gillette, naming the competition...
...amateur photographer. Either he totes around cumbersome, electronically-charged strobe lights that always seem to go on the blink at the wrong moment or stuffs his pockets full of flashbulbs that have to be coaxed into the camera's flash gun before every photograph. Now Sylvania and Kodak have developed a neat solution-the Sylvania flashcube, which is no larger than an ice cube and contains four miniature flash bulbs, each with its own built-in reflector. Packaged in threes for $1.95, the plastic-coated cube fits any of eight newly designed Kodak cameras, completely eliminates the need...
...companies now have more than 3,000 subsidiaries in Europe, and the percentage of big ones bossed by local citizens has risen to 40% in Italy, 55% in Britain and 65% in West Germany. Such giants as Woolworth, Singer, Eastman Kodak and National Cash Register make a point of manning all their top posts with Europeans. More and more Europeans are being promoted to high commands in Jersey Standard, Corn Products, Socony Mobil and U.S. Rubber. What these companies have brought forth is an urbane and multilingual group of managers who combine European emotions with U.S. business methods- and make...