Word: kodak
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...latest wave of cutbacks follows similar steps by IBM, Citicorp and Kodak. Wall Street usually hails such moves, since they help shore up corporate profits. But economists worry that the deterioration in the job market will compound the recession by making consumers too nervous to shop...
Since last July, more than $800 million worth of advertising work has moved from one agency to another. (The size of an account is measured by the client's annual ad spending, on which the agency earns a percentage commission.) A few days before the Avis decision, Eastman Kodak shifted the lucrative media-buying responsibility for placing some $55 million worth of its ads to the Lintas agency, a contract probably worth at least $1 million in fees. The loser: J. Walter Thompson, which has been creating Kodak's advertising for 61 years, most recently its "True Colors" campaign...
...battle is widening -- U.S. companies filed more than 5,700 intellectual- property lawsuits last year in contrast to 3,800 in 1980 -- and the stakes can be enormous. In the biggest patent-infringement case to date, Eastman Kodak was ordered last October to pay $900 million for infringing on seven Polaroid instant-photography patents. In a $100 million trademark suit, Mirage Studios, creator of the hugely popular Teenage Mutant Ninja Turtles characters, is demanding that AT&T refrain from using such terms as turtle power and cowabunga in a 900-number telephone service for kids. In a far- reaching copyright...
With the cost of litigation soaring -- defending a patent in court can cost ( $250,000 to $2 million -- entrepreneurs are financing lawsuits for inventors in exchange for a piece of future royalties. A New York City company, Refac Technology, has sued more than 2,000 companies, including IBM, Kodak, Sears, Exxon and Sony, on behalf of small inventors. Refac raised more than $3 million from investors to finance a series of suits by Gordon Gould, inventor of the laser, against the likes of AT&T and Xerox. The companies settled. Refac's revenues last year, mainly from royalty fees, exceeded...
...economic slowdown last year, the gulf war is hastening it. Companies are growing increasingly nervous about airing frivolous product ads alongside the brutal images of warfare. The fear of offending viewers with inappropriate messages has prompted many consumer- products giants -- including AT&T, McDonald's, Coca-Cola and Eastman Kodak -- to pull TV ads that air during news broadcasts...