Word: kodak
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...result of an International Amateur Athletics Federation ruling, U.S. amateurs were permitted to make commercial endorsements if the proceeds were placed in trust funds, to be tapped for training and living expenses. Thus Marathoner Frank Shorter could begin pitching for Canon cameras and Hilton Hotels, Kodak could sign up Moses, Decker and Marathoner Alberto Salazar, and everyone who was anyone in track and field could finally admit to having been on the payroll of somebody's shoe company since high school...
...press the button, we do the rest." That marvelously simple slogan helped sell millions of Eastman Kodak cameras starting in 1888. Today, however, the owner of a new video cassette recorder or some other electronic wonder must turn to an instruction manual to get his machine working. But that is often when the trouble begins: the consumer opens a booklet to find a compilation of jargon, gibberish and just plain confusion. "There is a major disease in this country called wall-stare," says Sanford Rosen, president of Communication Sciences, a Minneapolis consulting firm. "When people read a computer manual, they...
...Corporation used the newly adopted policy to reject an ACSR recommendation that it approve a proxy resolution calling for a report on the involvement of Eastman Kodak Company in space weaponry research...
...Kodak does less than four percent of its business in defense-related work and consequently did not warrant such a study under the ACSR's fourth criteria, Blumenfeld said...
...Francisco in a chalet-like house overlooking the Golden Gate. He learned to play the piano under the stern tutelage of a German music instructor, who taught him, he later said, the necessity of technical excellence in the pursuit of artistic expression. In 1916 Adams took along a Kodak box Brownie on a trip to Yosemite Valley, and what he saw through that lens awakened the taste of a lifetime. The mountains gave him not only his subject but an occupation: as a youth he took a caretaker's job there for the Sierra Club. Later, he would...