Word: kodak
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Increasingly aggressive rivals have also been laying siege to Kodak's markets...
Fuji stung Kodak by outbidding the American company to get the title of official film for the 1984 Summer Olympics in Los Angeles. Kodak struck back by acquiring the right to have its film named the official one for both the Winter Olympics in Sarajevo, Yugoslavia...
summer team. Fuji, meanwhile, has also been winning points for quality and low prices. Says Modern Photography magazine Columnist Martin Hershenson, about Fuji slide film: "It actually beats Kodachrome in color saturation. Kodak used to stand alone in the film area, but it's simply not that way any more...
...Kodak has been responding to tough times partly by paring its payroll. The company laid off more than 3,200 workers last year and began offering incentives for early retirement. Such moves shrank Kodak's worldwide work force by some 7%, to about...
...cutbacks raised fears in 1 Kodak's home town of Rochester, where the firm is affectionately known as "the Great Yellow Father." Even those affected, however, have been more understanding than bitter. Says Alfred Monk, who took early retirement after 33 years as a stockroom employee: "If Kodak is whittling down, it must be because they have...