Word: kodak
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...colorful marvel from Kodak...
...reason the Eastman Kodak Co. of Rochester, N.Y., controls 70% of the U.S. amateur photographic film market is the firm's remarkable ability to create new products that make taking pictures a snap. First there was the boxlike Brownie in 1900. Then after World War II came the Brownie Hawkeye (1949), the Instamatic (1963), the pocket Instamatic (1972) and, earlier this year, the highly successful Kodak Disc camera. Between its introduction in May and year's end, the company expects to sell 8 million of the devices, making it by far the hottest new camera in history...
...technical terms, Kodak's new film carries an ISO rating of 1,000, which means that it is 2½ times as sensitive to light as any other color print film now on the market. (ISO is a new international film-speed measuring standard, whose ratings are similar to the previously used American one, ASA.) The company's most popular color print film, Kodacolor II, has a rating of 100. Kodak and several rivals, including Europe's Agfa-Gevaert Group, the Japanese Fuji Photo Film Co. and Minnesota's 3M Co., produce less popular, and more...
...Kodak has not yet announced the retail price for its new film, which will go on sale some time in 1983. But most industry experts expect a strong demand for the product even if it costs 25% more than Kodacolor 400, which retails for $3.50 per 24-shot roll...
...then Steven had discovered his life's passion. Leah recalls, "One day Arnold bought a movie camera and started taking pictures of Steven. He was still a baby, but he got up and walked straight for the camera." At twelve, he got his own movie camera, an inexpensive Kodak, and would spend hours alone writing scripts, drawing shots on sheets of paper that piled up in his room, making movies. He would film head-on crashes of his Lionel trains. He would go on camping trips with his family and turn his home movies into melodramas. ("I never felt...