Word: kodak
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Throughout most of its 152-year history, R.I.T. has been a modest technical college known chiefly for its excellent school of photography, which has close ties to Eastman Kodak Co. in Rochester. Until a few years ago, students came primarily from New York and surrounding states. Now the explosion of job opportunities in technological fields has suddenly made R.I.T. an educational mecca. This year's enrollment includes students from 48 states and 45 foreign countries. Admissions officers, who once accepted nearly all comers with a C average in high school, boast that they turn down as many applicants...
...laboratories, which are humming from 8 in the morning to 10 at night. From the start, an R.I.T. education is geared toward the molding of marketable skills. In fact, students are periodically required to leave school for an academic quarter to fill temporary jobs at nearby companies, including Kodak and IBM. R.I.T.'s energetic placement office generates ten-year forecasts of the number of jobs that will open up in the different branches of engineering. Those studies show that R.I.T. graduates should continue to be in demand, even in a down economy...
...Hart Benton and James Thurber. "What company to be in!" said Baker. TIME'S Washington Bureau then dispatched Photographer Roddey Mims to Baker's home town of Huntsville, Tenn., to help set up the shooting. Armed with tripod and timer, the Senator went through twelve rolls of Kodak Ektachrome ASA-64 film in his 2¼-by-2¼ Hasselblad, while Mims backed him up with Kodachrome in his Nikon motordrive. As the shooting proceeded, Baker began to relax. "This is the most fun I have had in two months," he told Mims. In the end, Robert Grossman...
Much technological wizardry went into the Disc. Unlike other consumer-oriented cameras that use optically undistinguished lenses, the Disc lens is made of four glass elements that Kodak claims are "close to theoretical perfection." The camera's electronics and flash systems are powered by a new lithium battery that lasts for 2,000 exposures, easily the life of the camera. Most revolutionary of all is the revolving film pack. The new cameras use a thin, 2½-in. -diameter plastic disc that is priced at $3.19. The disc slips into the camera's hatched back and is turned...
Wall Street analysts say that the new Disc system could have the same ballooning effect on film sales for Kodak as did the Instamatic. There will be competitors, but not for quite a while, say the experts, because the camera's complexity and the intricacy of its lens make it difficult to manufacture. The Disc should come in handy, too, in Kodak's battle against such alternative picture-taking methods as video cameras and Sony's filmless electronic-imaging technology. Though Kodak has no production plans now, the Disc can easily be adapted to show, say, slides...