Word: kodak
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Edwin Land, a tinkering scientist, founded the Polaroid Corp. in 1937 to make nonglare lenses. In 1948 he marketed a new camera that could produce pictures immediately. Competitors like Eastman Kodak thought it was a gimmick, but the product was an overwhelming success and opened up a whole new industry. When Land retired as head of the company in 1980, he had accumulated Polaroid stock worth more than $75 million...
Last week Eastman Kodak Co., the world's largest supplier of photographic equipment to the multibillion dollar amateur market, took a giant step toward the elimination of misbegotten pictures. The company's solution is a compact new camera called Disc. Said Modern Photography Contributing Editor David Eisendrath after trying the photo mite: "It is virtually idiot proof...
...Disc is the most important innovation from Kodak since the Instamatic cartridge cameras of almost 20 years ago that caused a huge jump in the number of pictures taken by the average snap-shooter. Convinced that it has something to shout about, the company will push a $100 million ad blitz aimed at hitting 95% of the U.S. adult population at least 18 times by next Christmas...
...that operates on the same principle. "Why would anyone want a still camera that takes pictures only as sharp as those on your TV? It's an idea we've discussed for years and clearly decided that there's no market for the product." Said Eastman Kodak Vice President John Robertson: "We expect traditional still photography to grow and continue to be the predominant form of amateur picture taking into the next decade." Polaroid says it has no plans at present to follow Sony down the route to electronic pictures...
...Aramburu, General Juan Carlos Sánchez, commander of the Argentine army Second Corps, and John Patrick Egan, a U.S. government representative. Some 700 people were killed by guerrillas, most of them members of the security forces. The guerrillas kidnaped scores of businessmen, particularly foreigners, and companies such as Kodak, Exxon, Firestone and Ford paid out millions of dollars in ransom and blackmail. In the kidnaping of two scions of the Argentine trading conglomerate Bunge & Born, the guerrillas reportedly netted $60 million...