Word: kodaks
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After years of doing battle in separate though similar technological arenas, the two titans of the U.S. photography market finally meet in the same ring this week. Eastman Kodak Co., which fathered the snapshot almost a century ago, will show off to the press its new line of instant-picture cameras, thus offering Polaroid Corp. its first serious competition* since Edwin Land brought out the Polaroid Land Camera nearly three decades ago and ushered in the instant-photography...
...contest between giant Kodak (1975 sales: $5 billion) and smaller, but well-entrenched Polaroid ('75 sales: $812.7 million), both with large marketing organizations and big ad budgets, promises to turn into one of the flashiest tussles ever. Polaroid chose Oscar night last month to introduce its Pronto instant-picture camera before a television audience of millions; it backed up that campaign with an advertising blitz in national magazines. Kodak has the same eye for glamour. Capitalizing on the Bicentennial, it will begin national marketing of its new cameras on July 4, although some cameras will be sold before that...
Hidden Children. As is usually the case when it is on the verge of unveiling a new product, Kodak is supersecretive about its cameras. The company's 1975 annual report has two photos of playing children taken by the new process, but the pictures are half-hidden and show only good color reproduction and a rectangular shape (Polaroid's SX-70 system produces square images...
Rivals promptly began lining up to chip away at Xerox's 70% chunk of the U.S. office-copier market. IBM last month introduced a third line of copiers. Minnesota Mining & Manufacturing Co. is planning a massive sales effort for its new plain-paper VHS copiers. Last week Eastman Kodak Co. weighed in with its Ektaprint 150 series, a supersophisticated elaboration of the Ektaprint 100 machine first marketed last fall. At the touch of a few buttons, the most expensive machine in Kodak's new line arranges multipage documents and copies, collates and staples them-all at the rate...
Price Cuts. Both the new Kodak line and IBM's machines are aimed at a promising new market-users of 30,000 or more copies a month, who now usually rely on in-house printing shops. Most of Xerox's high-volume machines are used in the 20,000-copy range. Xerox's response has been to cut prices almost across the board, in an effort to encourage users to churn out more copies from existing machines, while developing new copiers to capture its share of the extremely high-volume business...