Word: kodaks
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...together, the directors, may one day be hailed as true innovators in film it is they who pack a succinct story into a few seconds and in the process produce many new cinematic ideas. The work of such directors as Michael Cimino for Kodak, Howard Zieff for Benson & Hedges and Mike Elliott for Rheingold, has precipitated an interplay of ideas that flows freely between Madison Avenue and the conventional movie set. The directors dabble with Fellini-like stream-of-consciousness techniques. Hollywood copies TV's fast cuts and odd-angle perspectives. The quality of Richard Lester's movies A Hard...
...scrawny, drab, sassy, ordinary. He is caught up in a Jell-O ad, in which a snatch of conversation and a glimpse of beaming faces around the dinner table capture the mood and moment of a young soldier home on furlough. He is washed in nostalgia as a Kodak spot scans a lifetime by focusing on a greying couple as they rummage through old snapshots. Says Adman David Ogilvy: "The consumer isn't a moron she is your wife." Adwoman Mary Wells, president of Wells, Rich, Greene, sounds the credo of the new uncommercial makers: "You have to talk person...
...Eastman Kodak...
...Philippines' most desirable residential and commercial areas, Makati lacks Manila's traffic jams, boasts lower taxes, cheaper office rentals and better telephone service. Over the past five years, the Ayalas have attracted such leading firms as the beer-making San Miguel Corp., Colgate-Palmolive, IBM and Eastman Kodak. As a result, Makati's Ayala Avenue is sprouting a forest of office buildings that are taller and more modern than most commercial buildings in downtown Manila...
...little as 150 an hour have helped South Korea gain a big foothold in transistor manufacture-a business that is also growing in such low-pay spots as Hong Kong and Mexico. Foreign countries have grabbed half of the domestic movie-camera market, and all but two U.S. manufacturers (Kodak and Bell & Howell) have dropped out of the picture. Cummins now sells most of the diesel-engine output of its British plant in the U.S., while all of RCA's tape recorders and 80% of General Electric loudspeakers are made in Japan. Other advantages of U.S. industry are gradually...