Word: kodaks
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...Kodak products are a key part of the company's all-out drive to sharpen its focus. Kodak, says Chairman...
...between eras" and requires "a clear vision of the road ahead." A genial man who wears a Ronald McDonald wristwatch and drives a pickup truck, Chandler has his eye on new, nonfilm technologies like picture-recording optical discs. Says Brenda Landry, an analyst with Morgan Stanley: "In a nutshell, Kodak is attempting to become a major participant in the emerging new forms of image making...
...part of its new push, the company has set aside its longstanding practice of developing all of its own products and has begun turning to outsiders for help. Kodak last fall bought Bell & Howell's DataTape division, which makes digital recording equipment. Last year it also acquired a Mead Corp. unit that makes ink-jet printing equipment. Industry insiders say that Kodak's new video-camera recorder was developed jointly with Japan's Matsushita...
...Kodak, though, has more problems than just a shrinking market. The company's much ballyhooed compact Disc camera, introduced in February 1982, has yet to turn a profit. Total 1983 shipments are estimated at about 7 million units, in contrast with 8 million in 1982. Kodak had expected to sell some 10 million Disc cameras last year and installed enough equipment to produce 12 million. The device, which uses a disc rather than a roll of film, is unlikely to earn back its estimated $450 million in development costs before late...
...Kodak's instant camera has been a longer-term disappointment. Launched in 1976 to compete with Polaroid, the Kodamatic has made little money for the company. Shipments of instant film and cameras sagged 20% last year below the already low 1982 levels. Wall Street has so soured on Kodak's venture into instant photography that the company's stock jumped 1¼ last September on rumors that it was about to stop making instant cameras...