Word: koenig
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Despite Chasey's edge right now, the two will probably share the duties again unless something drastic happens. Koenig, who most say has a stronger arm than former Dartmouth standout Mickey Beard, is the better signal caller...
...most interesting situation seems to be at Dartmouth, where the fall foliage season promises to be a good one. There are now two good quarterbacks competing for the starting job after sharing it almost evenly last year. Bill Koenig is a senior who throws exceptionally well, especially to deep receivers. His colleague is junior Jim Chasey, who throws accurately, but not as hard and as far as Koenig. Neither has been consistent enough to be a star for coach Bob Blackman, who is at least as well known as Smoky the Bear in Hanover...
...Koenig was a slight preseason favorite to be the number one quarterback, but at this point. Chasey is the top man and will start against New Hampshire Saturday. One reason for Chasey's recent rise is Koenig's thumb, which he jammed a week ago. Because of the injury. Chasey played almost the entire scrimmage against Boston College Saturday when the aroused Indians won. 42-6. Chasey has always been known as a runner, while Koenig is only adequate, but Chasey's passing was at its best Saturday. He completed 11 of 13 attempted passes...
...Foote, Cone and Belding; Doyle Dane Bernbach; Grey; Ogilvy and Mather International; and Papert, Koenig, Lois...
Girl-to-Girl Tone. When Papert, Koenig, Lois Inc., a Manhattan ad agency, first got the assignment to handle Pristeen, a group of male copywriters went to work, but their efforts did not quite capture the right girl-to-girl tone. The agency then turned to Peggy Prag, a late-thirtyish creative supervisor who spent six months devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed...