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...permission to sell stock to the public. The pioneer was not one of Madison Avenue's Goliaths but Papert, Koenig, Lois, Inc., a fast-rising newcomer that in four years of existence has boosted its annual billings from $69,000 to $5,900,000 on accounts ranging from Exquisite Form bras to Wolfschmidt vodka...

Author: /time Magazine | Title: Advertising: Marketing Madison Avenue | 5/25/1962 | See Source »

Surrounding himself with high, authentic brass, Zanuck cocks an Ikelike ear and listens to the advice of such aides as French General Pierre Koenig, German Admiral Friedrich Ruge (Rommel's sometime naval attache), and dozens of American officers. Drawing on his resources, Darryl Zanuck has also called in 22 ships from the U.S. Sixth Fleet, the ist Airborne Battle Group of the U.S. 5°5th Infantry, and the ist Battle Group of the U.S. 6th Infantry (authorized by the Department of Defense). A direct telephone line to the Army groups' headquarters in Germany is kept open...

Author: /time Magazine | Title: Hollywood: Dwight D. Zanuck | 9/8/1961 | See Source »

...give up her New Jersey schoolteaching job in 1958 and take a fling at pickling. She enlisted Fellow Schoolteacher Jacquelyn Park, 25, began pickling Dilly Beans and packing them by hand, then set up Park & Hagna with joint capital of $4,000, engaged a fledgling ad agency named Papert, Koenig & Lois. The agency suggested an irreverent ad campaign aimed at making dilly-tantes out of people who like to try new things...

Author: /time Magazine | Title: FOOD: Jumping Bean | 12/5/1960 | See Source »

This is not merely another anachronistic attempt to make Jesus a regular fellow, explained the denomination's director of curriculum, the Rev. Robert Koenig of Philadelphia. The flowing robes in which Christ is conventionally pictured were used only for traveling, as a sort of combination overcoat and blanket; archaeological research has shown that workingmen on the job wore short trousers and a short tunic-like shirt. To emphasize Christ's manliness, it had been decided to portray him in shorts, said Dr. Koenig, instead of in the traditional robe, which "suggests a feminine softness...

Author: /time Magazine | Title: Religion: Christ in Shorts | 11/7/1960 | See Source »

...whose verbal policy is not massive retaliation but massive assault, Alexander King is startlingly wispy in physique and disarmingly gentle in manner. His droopy white mustache straggles for existence on a face that frequently crinkles with shrewd, sloe-eyed smiles. King (original name: Koenig) came to the U.S. just before World War I with his father, a research chemist, and a lovably scatterbrained mother...

Author: /time Magazine | Title: Books: Bestseller Revisited, Mar. 14, 1960 | 3/14/1960 | See Source »

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