Word: koerting
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...entry), but competition in certain categories--like Best Package and Best Advertising Campaign--was severe. While it doesn't much affect sales, a FiFi can directly affect the career of those involved, giving them precious exposure to marketing partners. "It was devastating for us," says Cindy VanderVoort, wife of Koert VanderVoort, vice president of sales for Quest International, which launched Tommy Girl, a major fragrance that lost the top FiFi to Chanel's Allure at last year's awards. "They worked for seven months on this. They flew guys in from France on the Concorde to touch...
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