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Human Sexual Inadequacy had a different message: Sex is a skill that can be perfected. The 1970 cover, written by associate editor John Koffend, placed sexual "dysfunction" (a word Masters and Johnson popularized) in the context of "an era of pop sex, which fictionally and visually glorifies coition." Though at the time the two researchers were considered architects of erotic fulfillment, TIME underlined their mission as marriage savers: "The best communication of all is conjugal...

Author: /time Magazine | Title: To Our Readers: Oct. 17, 1994 | 10/17/1994 | See Source »

...Esalen Institute. During one act discussion, the psychiatrist suggested that each person act out how he would like to appear on TIME'S cover. "One girl wanted to see herself on the cover stripping," says Svedberg, "and proceeded to pose that tableau." The story was written by John Koffend, researched by Virginia Adams, and edited by Leon Jaroff, who also relates his experience at a Cleveland sensitivity session in an accompanying feature...

Author: /time Magazine | Title: A Letter From The Publisher: Nov. 9, 1970 | 11/9/1970 | See Source »

...actions, from ESP to minorities and prejudice. As the major story in the first section, the editors present Sociologist Erving Goffman and his studies of the rules underlying behavior at the impromptu social events that he calls "gatherings." The story was written by Associate Editor John Koffend and edited by Senior Editor John T. Elson, both of whom this week launch a section that TIME intends to use in the months ahead to study every facet of contemporary society...

Author: /time Magazine | Title: A Letter From The Publisher: Jan. 10, 1969 | 1/10/1969 | See Source »

...door to Writer John Koffend's office was closed. Researcher Nancy Atkinson, a sheaf of material for this week's Essay in hand, knocked and then tentatively turned the knob. Koffend was lying on the floor - but there was no reason for alarm. "Pardon me," he said, "I was just doing my push...

Author: /time Magazine | Title: A Letter From The Publisher: Feb. 23, 1968 | 2/23/1968 | See Source »

Writing about exercise was for Koffend a jog across familiar terrain. Hardly a day passes when he does not do his pushups, sit-ups and jogs-in-place either at home or at the office. His expertise in the subject is matched by that of Senior Editor Robert Shnayerson, who is often involved with Essay, and for this one was a prime source. Shnayerson runs for his life every morning along the shoulder of Manhattan's car-clogged Henry Hudson Parkway, or in nearby Riverside Park, averaging 20 miles a week. One hazard of running in the park...

Author: /time Magazine | Title: A Letter From The Publisher: Feb. 23, 1968 | 2/23/1968 | See Source »

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