Word: kogyo
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Dates: during 1980-1989
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...sledgehammer at a Toyota in Blytheville, Ark. Situated in one of the most impoverished sections of the U.S., the Mississippi River town (pop. 24,000) has outdone itself trying to make Japanese business people feel welcome. In 1985, when Blytheville first learned that the Japanese steel firm Yamato Kogyo and North Carolina-based Nucor were looking for a 500-acre site to build a jointly owned mill, the townspeople rallied to action. The school system agreed to add extra English classes and hire special tutors. The Cotton Boll Vocational and Technical School promised low-cost training to help Japanese technicians...
...help make its Mexican car. Ford has teamed up with Toyo Kogyo, Japan's third-largest auto company, after Toyota and Nissan, and the maker of Mazda cars. Toyo Kogyo (1983 sales: $5.8 billion), 25% owned by Ford, will supply engines and transmissions for the Mexican model from its Hiroshima factories...
...soon as Kotaro Nohmura, an executive director of Taiyo Kogyo, an Osaka tent manufacturer, arrives home from work at nearly midnight, he looks in on his four children...
...trucks produced in 1981, the 15 largest vehicle manufacturers in the world are: GM, 6,240,380; Ford, 3,730,319; Toyota, 3,220,418; Nissan, 3,100,968; Volkswagen-Audi, 2,210,666; Renault, 1,810,365; Peugeot-Citroen-Talbot, 1,593,943; Fiat, 1,209,819; Toyo Kogyo (Mazda), 1,176,608; Mitsubishi, 1,094,793; Honda, 1,008,927; Chrysler, 1,002,464; Lada (U.S.S.R.), 830,000; Daimler-Benz, 712,315; Suzuki...
Although an auto with both an American and Japanese heritage sounds improbable, it is a direction in which U.S. carmakers have been heading for several years. Chrysler Corp. owns a 15% share of Mitsubishi Motors Corp., Ford Motor Co. has a 25% stake in Toyo Kogyo Co., and GM already holds a 34.2% interest in Isuzu Motors. As one Japanese auto company official put it, GM needs no help in the design and styling of a new model, but it is the Japanese who are really expert at devising an efficient and high-quality production system for small cars...