Word: kogyo
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These holdings pale beside his other operations. His parent company, Kokusai Kogyo (International Enterprises), was started in Tokyo in 1947 with a fleet of dilapidated charcoal-burning buses, and now embraces 38 subsidiaries, including ski areas and bowling alleys, restaurants, taxi and bus companies, and trading houses that import everything from American cars to golf clubs. Last year the company earned $26 million on revenues of $330 million. Osano is also the biggest private shareholder in Japan Air Lines, the state-operated flag carrier, and a major investor in All Nippon Airways, the domestic carrier...
Much of the credit for Mazda's forward drive goes to C.R. ("Dick") Brown, who became general manager of the main U.S. operation two years ago. The parent company, Toyo Kogyo, had previously set up separate importers in the Northwest and Florida. Brown convinced his Japanese bosses that they should quickly mount a high-volume marketing effort throughout the nation. A former sales director for American Motors in Canada, Brown realized that the key to Mazda's acceptance would be a strong lineup of dealers who could explain and service the unfamiliar engine...
...from 0 m.p.h. to 60 m.p.h. in about 9½ seconds, and sheer technological novelty. The latter is tied to a two-year-long fuse, but Brown insists that Mazda, which has been building rotary engines for five years, will stay ahead of Detroit. His chiefs at Toyo Kogyo apparently agree. They have increased production at their Hiroshima plant from a monthly average of 13,000 earlier this year to 20,000 at present...
...powered car available in the U.S., Japan's smooth-riding and exceptionally zippy Mazda (TIME, April 5, 1971). Some 20,000 Mazdas were sold last year, even though the car has been made available in only 20 states. Mazda already ranks as the seventh biggest-selling import. Toyo Kogyo, the manufacturer, has received no fewer than 2,300 applications for some 100 Eastern and Midwestern dealerships that will be awarded this summer and fall...
...Toyo Kogyo officials recently surprised other manufacturers by saying that they have "a fairly bright outlook" about meeting federal emissions standards for '75 and '76 models. U.S. automakers have flatly said that those rules, which would reduce by 90% the pollutants spewed out by a 1970 car, are impossibly strict. Mazda's equanimity was apparently based on the fact that Wankel engines operate at temperatures about 10% lower than standard internal-combustion engines do and thus produce fewer oxides of nitrogen, the primary target of the emission standards for the mid-1970s...