Word: kol
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...Seattle, radio was preparing to launch a new campaign-against TV. Inspired by TV's experiments with subliminal perception, enterprising radio station KOL planned to use TV's own secret-pitch technique as its weapon. This week, behind the playing of some of its 40 hit disks, KOL will murmur some insidious suggestions: "TV is a crashing bore," "Goodness, isn't TV dull?" and "Those TV westerns are all the same." Planned but scissored at the last minute: "TV gives you eye cancer." Says a KOL executive: "These jazzy little radio subliminals may not take anybody...
...accept responsibility for the consequences. Since B-G is an avid newspaper reader, Argov's friends persuaded Israel's editors to print special editions for the old man, without any mention of his aide's death. The state radio (Ben-Gurion never listens to anything but Kol Israel) omitted the news from its broadcasts...
...Waldron, 35, of Seattle's radio station KOL, is a sad-faced disk jockey who hates rock "n" roll ("Sounds like a drunk with the heaves") and dislikes his work ("It's not very much fun, you know"). But to Seattle's schoolchildren, brainy Bob has been a sort of hero-ever since the night he inadvertently stumbled into the field of education. "A couple of weeks ago," he explains, "I was sitting here bored as hell, wondering what to do next and rattling on, and I make this innocent statement-something like: 'Hey, kids...
From his own library he resurrected his college texts, Handbook of Engineering Fundamentals and Mathematical Tables from Handbook of Chemistry and Physics, KOL came across with an Encyclopaedia Britannica and a world atlas. Occasionally an adult volunteer would drop in to help with the answers. By last week Bob was getting more than 200 phone calls a night, and KOL was planning to hire an assistant and provide extra telephone lines...
Since bait advertisers calculate that one housewife in three will buy the high-priced model, the pattern is repeated daily in thousands of U.S. homes. In Seattle, vacuum cleaners are popular bait. Radio station KOL advertised a rebuilt vacuum cleaner for $8.95, but a demonstration showed that it lacked the suction to extinguish a match, and the salesman switched to a $120 cleaner...