Word: kola
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...Alain Colas. A handsome 28-year-old Frenchman with a Tahitian beauty as his fiancee and the sea as his mistress, Colas was ashore in Newport, sipping a heady mixture of champagne and acclaim. Colas (pronounced Kola) had crossed the finish line 20 days, 1 3 hours and 15 minutes after the start, for the fastest - by more than five days - winning time in the four quadrennial races held to date. In his ugly duckling of a boat, the 70-ft. by 35-ft. aluminum trimaran Pen Duick IV, Colas had averaged about 150 nautical miles...
...coast of the Barents Sea, where the Soviet Union shares a common border with Norway near the roof of the world, the Norwegian defense force of 400 men is frequently witness to a disturbing scene. They watch on radar as the Soviets practice assaults on the coast of their Kola Peninsula, some 300 miles away. In the Soviet war games, the attacking force is always victorious and the defenders are always defeated...
...morale. Visitors receive friendly greetings in the street and hear the plea "Help us win the war." In the villages, shouts of "Nno!" (Welcome) are accompanied by the traditional offer of a cup of palm wine, still in plentiful supply. With that, the host will usually break open a kola nut-a mild stimulant that helps stifle hunger...
...thirsty U.S. spends $3.5 billion a year on soft drinks, and 60% of that money-$2 billion-goes for carbonated cola concoctions based on the West African kola nut, which Africans chew for refreshment. With their strong cola sales, front-running Coca-Cola and runner-up PepsiCo have long dominated the soda-pop industry. Lacking a popular cola contender, Canada Dry Corp. has run a poor third despite its lead in ginger ale. Now, in a move to put more fizz in its fortunes, the company has brought out a new variety of cola drink that is 99% caffeine-free...
Sport-Cola achieves that distinction by foregoing the extra dose of caffeine that most cola makers add to the tiny quantity present in kola nuts. In name and formula both, the beverage is aimed primarily at the 80 million U.S. youths under 20, who account for almost half of cola-drink consumption. Says Canada Dry President David J. Mahoney: "We're giving the consumer one more choice...