Word: kolatch
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Dates: during 1963-1963
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...once said of this magazine," commented Executive Editor Myron Kolatch, 33, "that if we could turn our influence into affluence, we'd never have to worry about the future." The New Leader, a Manhattan-based biweekly with a circulation of only 28,500, wields influence out of all proportion to its size. It operates with a fulltime editorial staff of just three young men, threadbare offices and a chronic deficit. But to its loyal readers it remains one of the best journals of analysis and opinion in the U.S., distinguished for its international coverage and lucid reports of Soviet...
...readers-a 19% increase-in the last year. Its strong point is still foreign affairs: when West Berlin Mayor Willy Brandt wanted a forum during the 1961 Berlin crisis, he sought out the New Leader. "But others were finally catching up to us in this field," says Editor Kolatch. "Our spectrum needed broadening...
Truth, Not Profit. Lubalin is not the only one who has donated his talent to the New Leader. Following the maxim of the late executive editor Samuel M. ("Sol") Levitas, "Don't expect to profit from the truth," Kolatch tries to pay younger contributors $25 to $50 an article, but he can still count on snagging the likes of exiled Spanish Philosopher Salvador de Madariaga, Economist Adolf A. Berle and Theologian Reinhold Niebuhr for nothing...
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