Word: komatsu
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...Greece, N.Y., the town council voted to buy a more expensive John Deere excavator instead of a cheaper Japanese Komatsu, until it was discovered that the John Deere was assembled in Japan while the Komatsu was put together in Illinois...
...national character as an excuse, the assumption that societies are monolithic and monomaniacal, allows us to make quick and easy connections between Japan in the '30s and '40s and Japan, Inc. today. Whenever They buy another building or another company, the "Japanese" have done it--not a firm like Komatsu or Mitsushita or Sony, and not a particular capitalist. No, the Japanese--as a nation...
...Taking pains to conceal their satisfaction, they peered into the distance and busily scribbled in their notebooks. Later, after several trips back, they bought the forlorn plant. Today, after a $27 million investment, the refurbished factory has become a manufacturer of heavy earth-moving equipment for Japan's huge Komatsu conglomerate...
With so much overseas demand for high-profile U.S. commercial property, competing foreign bidders practically bump into one another at airports. To increase their already considerable bargaining power, many would-be buyers go to striking lengths to conceal their ultimate intentions. The Japanese Komatsu executives who went shopping in Tennessee for a factory kept their state government hosts completely in the dark about what they actually wanted. After a tour of the 1940s-era structure that eventually housed their heavy-equipment concern, the Japanese pronounced it "very dull and scary, very gloomy," recalls John Gregory, a Tennessee official who escorted...
...companies have never fully recovered from the past recession. "The reaction here is very positive," says Stephen Newhouse, a spokesman for Caterpillar Tractor (1985 sales: $6.7 billion), which does some 50% of its business overseas. "A cheaper dollar certainly gives us immediate help in countries where we compete with Komatsu of Japan." American carmakers also are delighted because the declining dollar removes some of the $2,000-per-car cost advantage that Japanese auto firms have held in the U.S. Partly as a result, Chrysler Chairman Lee Iacocca announced two weeks ago that his company will begin selling cut-rate...