Word: konica
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Dates: during 2000-2009
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...foreseeable future, as the 10% growth in unit sales will translate into only a 2.2% boost in revenue, to $33.3 billion, after which industry sales will drop 2.6% to $32.5 billion in 2007. The strain of a shrinking market has already forced at least three notable vendors out - Konica Minolta exited last spring, selling patents and assets to Sony. Kyocera shuttered its camera business in 2005, two decades after entering the photography market by buying Japan's venerable Yashica Camera Co. and its Contax brand. And Toshiba all but stepped away in 2004. How, then, are other digital-camera vendors...
...photographer views through the finder. Canon and Nikon, both strong slr players from the analog days, are leading the charge. Sony, too, is moving for the first time into dslrs with its Alpha dslr A100, which hit the market in July. The camera uses slr technology Sony acquired from Konica Minolta, and is selling for around $1,000, lens included. Companies think the dslr will whet the appetites of gadget lovers who will eat up higher-margin aftermarket treats, like lenses, flashes and cases. Sony, for one, offers 21 lenses for its new Alpha. Skeptics say that dslrs...