Word: kool
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Dates: during 1930-1939
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...candid cameraddict, Douglas Leigh used to tramp along Broadway taking pictures of possible sign locations. Then he would concoct novel advertising schemes, take his propositions to prospective clients. Soon his company, Douglas Leigh, Inc., became famous for such dis plays as its Kool cigarets penguin who winked 3,000 times an hour, its A. & P. coffeepot that emitted actual steam, and its Ballantine's Beer & Ale clown who pitched quoits. In five years the company has erected $1,000,000 worth of electric signs around Times Square, its assets have ballooned to $500,000, and its 28-year...
...fourth with 5,500,000,000. Total consumption of the leading four was up 8.4% from last year, but nearly 7,000,000,000 below the 1930 peak. Chief reason for this drop, according to Standard Statistics, was competition from 10? cigarets (Paul Jones, Wings, etc.), mentholated brands (Spud, Kool, etc.), and the Phillip Morris English Blend...
Barbara Stanwyck is a 23-year-old Brooklyn girl who tried stenography and a telephone switchboard before she landed a chorus job on the Strand Roof. In a show called Keep Kool she did an imitation of the late Louis Wolheim in The Hairy Ape. She moved through the Follies and a few other musical shows before her first straight role in The Noose. In Burlesque she made theatrical history. Another of her current pictures, Illicit, is one of the year's best...