Word: kool
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Dates: during 1960-1969
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...Electric Kool-Aid Acid Test, Wolfe...
...advertisers who have crossed the color line are now confronted with a new problem: how to portray the Negro. Self-conscious to a fault, integrated commercials never show a Negro as a heavy or in a menial position. Nor are blacks ever afflicted with bad breath or body odor. Kool cigarettes, for example, casts a Negro actor as a bright young trial lawyer; Viceroy casts another as a bright young stockbroker. Schaefer beer has a junior executive type who plays hand ball at the club with a white friend, who throws his arm around his shoulder as they stroll...
...final instrument for bringing the Word were the Acid Tests ("Can you pass the Acid Test?"), mixed-media happenings at which LSD was served diluted in Kool Aid). The just-born Grateful Dead would make music. There were plenty of things to play with, like fingerpaints or day-glo, movies to watch, strobe lights, and Pranksters directing the show...
...Electric Kool-Aid Acid Test, Wolfe...
...Electric Kool-Aid Acid Test, Wolfe...