Word: kool
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Dates: during 1960-1969
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...strike against Schenley was just holding its own until the boycott began to take effect during the winter and early spring. Help was enlisted all over the country to urge supermarkets and liquor stores to stop carrying Schenley products. The NFWA circulated bumper stickers reading "Kool-Aid Sil, Schenley...
...Gillette, Ocean Spray, Bankers Trust-and only last week another $6,000,000 to $8,000,000 from Lever Bros. For the chief casualty, Foote, Cone & Belding, the switch meant the loss of more than $12 million in billings for such products as JellO, S.O.S. scouring pads and Kool-Aid. Outwardly, executives managed to keep their cool, if not their Kool-Aid; playing the never-ending game of Madison Avenue statistics, they pointed out that between 1959 and 1964, sixth-ranked Foote, Cone picked up more domestic business than any other of the ten biggest agencies, last year brought...
June Lockhart has made a change from star to salesman, but she has remained on the same show. She used to be big in the Lassie series, of course, but when a change of format eased her out of the narrative, she simply did a 60-seconder for Kool-Aid, the show's sponsor, and earned $30,000 for it. She also talks to schoolchildren about Crest Toothpaste. This, says her agent, "keeps her mother image intact...
...Kool-Aid & Custer. Jackie Vernon, now working in New York, is so polite, humble and self-effacing that he risks tears instead of laughter. Raised in East Harlem and educated at The Bronx's Theodore Roosevelt High School, he has a mild voice with a sad urban accent, and his heavy-jowled blinking face has a kind of massive resemblance to Jonathan Winters. If it is true that all comedians and clowns are deeply and utterly defeated, then Jackie Vernon manages to suggest that he is the archetype of his tribe...
...look at me, you'd never guess I used to be a dull guy," he says. "My idea of a wild time was Kool-Aid and oatmeal cookies. At parties, I stayed in the room with the coats." Dipping toward the sick, he tells about a friend, the author of What to Do in Case of Peace, who prophesied that on May 1, 1951, the world would come to an end. "For him it did," Vernon remembers. "He was eating in the Automat and the little glass door snapped down and broke his neck. That night in the hospital...