Word: kool
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...sales position, which it held for 25 years but lost in the first quarter to Philip Morris (total 1982 sales: $9.1 billion). The big two, which together have about 65% of the market, are the Coca-Cola and Pepsi-Cola of cigarettedom, far ahead of third-place Brown & Williamson (Kool, Raleigh, Viceroy), which has 10.9%. Following those three are Lorillard (Kent, Newport, True), American Brands (Carlton, Pall Mall, Lucky Strike) and the Liggett Group (L & M, Eve, Chesterfield...
...Marlboro 20.9%, Winston 11%, Salem 7.4%, Kool 6.6%, Benson & Hedges 5.4%, Merit...
...first "designer" city all its trappings personalized with her name tag. There was Mayor Byrne's Clean Up Green Up effort to clean up the city, a Mayor Byrne's Taste of Chicago, a Mayor Byrne's Chicago Fest, and to top it all off, Mayor Byrne's Kool Jazz Fest, for which she disputed naming rights with the promoters of the national tour...
American Tobacco's Lucky Strike, 50 years ago the country's most popular cigarette but a wallflower during the past decade, is sponsoring bowling tournaments for its "Lucky Strikes Again" comeback campaign. Most bowlers, studies show, are smokers. Brown & Williamson underwrote Kool Jazz Festivals in 20 cities. R.J. Reynolds backs stock-car racing, rodeos, even country music festivals, but it enraged some Bostonians with its "Camel Concerts on the Common" series. GASP (Group Against Smokers' Pollution) protested and Reynolds withdrew its support...
...expressions that have popped up this summer: serious as a heart attack and that's Kool and the Gang. The second is a reference to a popular musical group and a little flourish added to the ancient that's cool...