Word: kool
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...PUMP HOUSE GANG (309 pages) and THE ELECTRIC KOOL-AID ACID TEST (416 pages) by Tom Wolfe. Farrar, Straus & Giroux. $5.95 each...
...Kool...
...Philip Newport Morris KF KMF 23.3 23.2 1.34 1.46 Viceroy KF 23.4 1.68 Salem KMF 23.6 1.43 Paxton KMF 23.8 1.43 Parliament KF 24.0 1.44 L&M RF 24.9 1.12 Benson & Hedges RF 25.0 1.55 Tempo KF 25.1 1.68 Tareyton KF 25.3 1.35 Alpine KMF 26.4 1.52 Kool KMF 26.6 1.88 Chesterfield R 27.0 1.18 Oasis Lucky Strike R KMF 27.1 27.1 1.42 1.38 Lucky Chesterfield Strike KF KF 27.6 27.3 1.42 1.72 Raleigh KF 27.8 1.98 Old Philip Gold Morris R R 29.7 28.8 1.63 1.37 Belair KMF 29.7 2.11 du Maurier KF 30.0 1.96 Players...
...strike against Schenley was just holding its own until the boycott began to take effect during the winter and early spring. Help was enlisted all over the country to urge supermarkets and liquor stores to stop carrying Schenley products. The NFWA circulated bumper stickers reading "Kool-Aid Sil, Schenley...
...Gillette, Ocean Spray, Bankers Trust-and only last week another $6,000,000 to $8,000,000 from Lever Bros. For the chief casualty, Foote, Cone & Belding, the switch meant the loss of more than $12 million in billings for such products as JellO, S.O.S. scouring pads and Kool-Aid. Outwardly, executives managed to keep their cool, if not their Kool-Aid; playing the never-ending game of Madison Avenue statistics, they pointed out that between 1959 and 1964, sixth-ranked Foote, Cone picked up more domestic business than any other of the ten biggest agencies, last year brought...