Word: koplik
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Dates: during 1970-1979
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...showing for the festival's young, unknown co-producers, Shelly Finkel, 29, and Jim Koplik, 23. The Brooklyn-born Finkel started kicking around the music business a decade ago, when he was a night student in marketing at New York University; he spent several years managing small rock groups. In 1970 one of his groups appeared in a concert at Ohio State University promoted by Koplik, then an undergraduate majoring in sociology. The pair hit it off, and after Koplik graduated they teamed up to promote concerts in Hartford and New Haven, Conn. Watkins Glen was their first...
...whopping stage (100 ft. by 60 ft. by 12 ft.) completed three weeks before the show. The electrical wires were all put underground, the 1,000 portable toilets were in place a week early, and the 100,000 gal. of bottled water arrived days in advance of the crowds. Koplik and Finkel also laid on five helicopters for constant use by medical personnel, the press and the musicians...
Despite careful advance planning, and despite a minimal advertising outlay of $31,000-mostly for posters and spots on rock radio stations-Finkel and Koplik found themselves on the big weekend with a crowd three times larger than anticipated, and far more orderly than at many recent rock festivals. Why? TIME's Larry Kramer, who spent four days among the campers and concertgoers, suggests this answer...
Finkel and Koplik are hoping to stage another big outdoor concert next summer. With Watkins Glen probably ruled out, they need a new site, but they may not have to look very hard. Already they are considering offers from Canada, California and Virginia...