Word: korda
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...seen the premiere of Oscar Wilde's play, An Ideal Husband, in 1895. A few dozen oldsters who responded got tickets to another premiere of An Ideal Husband, this time a movie starring Paulette Goddard and Hugh Williams. With this hoary pressagent's trick, Sir Alexander Korda helped beat the drums for his return to moviemaking-and the showing this week of the first movie in three years bearing his name. Tall, silver-haired, and at 54 none the worse for 29 hectic years in the international movie business, Korda was making a comeback from his second eclipse...
...entrance by Korda, the Hungarian-born producer who first proved to Britain that it could compete with Hollywood, was well planned. He had tested the market a month ago with the first postwar production of his new company, an unpretentious thriller called A Man About the House, launched without benefit of the Korda name. It was grossing as much as first-run U.S. pictures, Korda said...
This success gave Korda's voice a confident ring as he announced that his new company, London. Film Productions, Ltd., would turn out 13 pictures next year and spend $20 million in the process. (With the announcement of J. Arthur Rank that he would make 43 pictures worth $40 million next year, Britain could expect 80 new pictures, its largest production ever...
...Shed. Few U.S. moviemen would take such a sanguine view. Britain needs 300 pictures a year, including many B productions, to supply all its theaters. But few had worked as hard as Korda to keep their creative independence...
...Budapest journalist who started making pictures in an abandoned shed shortly after World War I, Korda reached the top in Europe, went to Hollywood, and returned after five years-a failure. Three years later, in London, with actors he promised to pay later, he turned out The Private Life of Henry VIII and won the support of Britain's powerful Prudential Assurance Co., Ltd. Prudential staked his London Film Productions, Ltd. with cash to turn out topflight pictures (Catherine the Great, Rembrandt, Scarlet Pimpernel...