Word: koreanized
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...concept of mobile food-vending has long existed without the benefit of architectspeak. Mexican taco trucks have been part of the L.A. landscape for decades. And in recent years, other local food vendors have taken the humble truck concept gourmet. There is the venerated Kogi truck, which dispenses Korean-Mex tacos and makes ample use of Twitter to advertise its location. And other vans, purveying everything from shave ice to Vietnamese sandwiches, have also mushroomed - all despite a controversial citywide edict, put into effect last spring, that requires them to move at least every 30 minutes. (The law remains largely...
...already had an exclusive set of photos from inside hospitals, schools and even Pyongyang's elite military academy. But the idea of being the first Western photographer to visit a North Korean factory was very tempting. I asked for a list of industries where Korea was looking for foreign investment. One of them, chocolate, sounded particularly strange for a country never far from the brink of starvation. (See rare pictures from inside North Korea...
...first major test would be a one-on-one meeting with North Korean foodstuff factory directors. I had seen enough fully scripted ?ctional performances by the Koreans by now, that I was sure we could pull off our own. Antoine would drill the Koreans with a series of questions about numbers - wages for semi-skilled workers, availability of cocoa, milk and sugar. I would present our marketing proposal. Traditional advertising mediums such as billboards, magazine, and television advertisements are forbidden in Korea, so I had an alternative plan to create a nation of chocolate lovers. (See pictures...
When we filed into the meeting room the next day, two serious Korean gentlemen dressed in black were waiting for us on red velour arm chairs. A Korean-French translator was provided. Our minders sat on the side to listen. When it came time to deliver my presentation, I stood. "I have been told that the most joyful day in your calendar is the birthday of the Great Leader. I propose a chocolate festival in every major North Korean city to correspond with this holiday. Special packaging can celebrate the various feats of your leaders. For the first two years...
...finished my presentation by handing out chocolate samples to the factory directors. They brushed them aside, and politely explained they were not looking to produce chocolate for the local population. North Korea has isolated tourism zones where South Koreans can visit on tightly controlled one-day bus trips. According to the factory director, the South Koreans were always curious about the quality of North Korean goods, and eagerly bought snacks and souvenirs. Currently, the North buys Chinese chocolate, strips off the wrappers and re-packages it with North Korean labels. But Chinese chocolate is pretty bad. They wanted European chocolate...