Word: koreans
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Dates: during 1990-1999
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...ethnic-oriented ads, reaches Spanish speakers through shows like Hablando, a popular half-hour morning program. AT&T, which sponsors Chinese Dragon Boat Festival races and Cuban folk festivals, runs broadcast and print ads in the U.S. alone that reach 30 different cultures in 20 different languages, including Korean, Tagalog and the West African dialect + Twi. Says Jacqueline Morey, director of multicultural marketing at AT&T: "Marketing today is part anthropology...
...better consumer-goods managers are using these facts to advantage. Distillers Remy Martin and Courvoisier regularly run Mandarin- and Cantonese- dialect Cognac ads in Chinese newspapers and magazines. And meat packer Hormel & Co. designed some of Spam's in-store promotional displays in Korean. Others have stumbled. A New York Life Insurance Co. ad designed to appeal to Koreans failed miserably because it used a Chinese model. Citibank had to drop a New Year's holiday TV ad targeted at Chinese consumers after viewers complained about the sexual innuendo of corks popping out of champagne bottles. The bank replaced...
...mainstream advertisers. With two- thirds of Hispanics and three-quarters of Asian immigrants preferring to communicate in their native language, the minority agencies have helped advertisers avoid tripping over their tongue. But the minority firms do more than simply translate. Says Eliot Kang, founder and president of AMKO, a Korean-owned agency: "We make sure companies like Budweiser don't use props like Spuds Mackenzie to sell beer to Koreans and Chinese...
...elections, a businessman from Diamond Bar, California--not more than a half hour from my home--became the first Korean-American elected to Congress. His name was Jay Kim. The entire Korean-American community took great pride in his election. And although he is a rather conservative Republican while I am a staunch Democrat, I shared this pride--and was happy to share my name. One of my friends snatched a huge "Jay Kim for Congress" poster and gave it to me. Since the sign conveniently does not mention year or party affiliation, I stashed it away, as one Thomas...
North Korea is one of the biggest arms suppliers to the Third World; the nation provided Iraq with its Scud missiles. This past year saw the successful test flight of a new North Korean ballistic missile that would allow Baghdad to hit any target in the Mediterranean and even Southern Europe...